Amazon
Amazon seller tools, advertising, listings and agencies, compared and explained.
5 guides
- Amazon Brand Analytics: Search Query Performance Explained
What Amazon's Search Query Performance report shows, how Brand and ASIN views differ, and how to compare it with your ad data to find where to buy more share.
Updated Oct 2026 - Amazon Title Rules 2026: 75 Characters, Highlights, Suppression
Amazon's 2026 title rules: the 75-character limit from July 27, the new 125-character Item Highlights field, banned characters, and how to rewrite titles in bulk.
Updated Oct 2026 - Amazon Negative Keywords: How to Find and Apply Them
Amazon negative keywords method: pull the search term report, set a spend threshold from your own margin, choose exact or phrase, and avoid over-negating.
Updated Oct 2026 - Amazon PPC Metrics That Matter: And the Ones That Mislead
ACoS, ROAS, TACoS, CTR, CVR, CPC and impression share: what each metric answers, when it misleads, and how agencies should report them without hiding losses.
Updated Oct 2026 - Amazon Sponsored Products Structure: Auto, Manual, Match Types
How to structure Amazon Sponsored Products campaigns: auto vs manual targeting, broad, phrase and exact match, bids by match type, and when to split campaigns.
Updated Oct 2026
