Amazon Title Length Checker
Type or paste a product title and see its character count against a limit you can change, with flags for characters, promotional phrases, repeated words and all-caps words that third-party summaries of Amazon's rules warn about. Below it, check backend search terms by UTF-8 bytes with a duplicate-word cleanup, and count an Item Highlights draft. The 75-character figure is reported by secondary sources as effective 2026-07 and is not confirmed from Amazon's own page, so confirm it in Seller Central. Everything runs in your browser and nothing is sent anywhere.
About the limits. The 75-character title limit is reported by third-party sources as effective 2026-07 (all categories except media). We could not read Amazon's own announcement. The 125-character Item Highlights and 250-byte backend limits are also widely reported, not verified here. Confirm all three in Seller Central, and change the numbers below if yours differ. See what is verified vs not.
1. Product title
Type a title to see the count.
2. Backend search terms (bytes)
Enter terms to count bytes.
3. Item Highlights
Enter highlights to count.
How it works, and what it does not cover
Title count. The tool counts Unicode characters including spaces, so each letter, space or emoji is one. It compares the total to the limit you set, shows how many characters remain or are over, and marks a title as tight when it is within two characters of the limit. A good habit is to aim for a few characters under the limit so a stray space does not break an upload.
Flags. The tool lists characters that third-party summaries of Amazon's title requirements describe as not allowed (! $ ? _ ^ and the broken-bar and not-sign symbols), characters allowed only in some contexts (# < >), a few promotional phrases such as free shipping, best seller and guarantee, words repeated within the title, and words written in all capitals. All-caps flags include acronyms such as LED or USB, which may be fine; review them rather than deleting them blindly. We could not read Amazon's own style guide for your category, so these lists are a guide, not a validator.
Backend search terms. This field is counted in UTF-8 bytes. Basic Latin letters, digits and spaces are one byte, accented letters two, and many other scripts three. The tool removes repeated words, case-insensitively, and shows the bytes saved. If the cleaned text is still over the limit it suggests a version with whole words cut from the end, so put your most important words first. Repeating a word does not usually add anything, but we have not verified Amazon's indexing behaviour, so treat the cleanup as housekeeping, not a ranking trick.
Item Highlights. The counter checks length, counts comma-separated phrases, and warns if the text reads like sentences. Reports describe the field as short phrases of supporting detail, and that support in flat files has been uneven by category, so test on one listing before a bulk upload.
What it does not cover
- It does not know your category's style guide, the marketplace you sell in, or whether Amazon will accept, rewrite or suppress a title.
- It does not choose keywords. Use Brand Analytics and your search term reports to decide which words earn a place in 75 characters.
- It cannot verify claims inside the text. Any benefit you state must be true and supportable.
The author runs an Amazon advertising agency and has a title workflow of his own; nothing here promotes it. See the disclosure.
Data last verified 2026-10-23. Prices, hours and rules change; confirm fees, limits and program terms with the official source before you rely on a number.
Sources
Related guides
Frequently asked questions
Is the 75-character title limit confirmed?
Not by us directly. Several seller-software and trade-press reports say Amazon limited titles to 75 characters, spaces included, in all categories except media, effective 2026-07. We could not open Amazon's own announcement, which sits behind Seller Central, so confirm the limit for your category and marketplace there. That is why the limit field in this tool is editable.
What counts as a character?
This tool counts Unicode characters as you see them, including spaces, so an accented letter or an emoji counts as one. Whether Amazon counts the same way for every language is not something we verified, so leave a margin of a few characters. Line breaks are treated as spaces.
Why does the backend search terms counter use bytes?
Amazon's backend search terms field is commonly described as having a limit in bytes (250 is the figure most sellers cite), not characters. Plain English letters are one byte each, but accented letters take two bytes and many other scripts take three or more. The limit is editable because it varies and has changed over time; confirm your current limit in Seller Central.
Does the tool decide whether a title will be suppressed?
No. It flags characters and patterns that third-party summaries of Amazon's title requirements describe as problems: certain symbols, promotional phrases, repeated words and all-caps words. Amazon's real checks depend on category and may differ. Treat every flag as something to look at, not a verdict.
Is my text sent anywhere?
No. All counting happens in your browser as you type. Nothing is uploaded, stored, or tracked.